This campaign aims to address the need for more comfortable and hygienic restrooms in public spaces, particularly in workplaces. The campaign, launched in partnership with the Australian Workplace Health and Safety Association (AWHSA), emphasizes the importance of proper sanitation and hygiene practices. It highlights the health risks associated with inadequate sanitation, including the spread of infections and diseases. The campaign also addresses the stigma surrounding bathroom breaks, encouraging employees to feel comfortable and confident in taking breaks when needed. This is particularly important in workplaces where employees may feel pressured to hide their bathroom needs or avoid taking breaks altogether.

* Ignoring your need to defecate can lead to serious health issues. * Holding in stool can cause constipation, haemorrhoids, and other problems. * Difficulty in defecating in public can be a sign of a condition called parcopresis.